Most blogs are unique in their own way.
What Makes a Successful Business Blog?
What makes us want to visit one, and then want to come back again, over and over, to see what's new there?
I'm going to talk about 8 common traits of blogs that succeed, even though they differ substantially in focus and content.
I'd like to suggest that it's not a coincidence that these 8 common traits are found in successful blogs. I suggest there's something here that we each need to recognize and consider implementing…using them may increase the success of our online businesses, don't you think? They're worth exploring at any rate, I think.
So, I'm going to go one by one through these 8 common traits that may very well be what makes a successful business blog.
1. One Call-to-Action for Each Post
The Call-To-Action or CTA is where we tell our readers what we want them to do…go to a link, give a comment, buy something….We need sales to be successful in our online businesses. The CTA asks for the sale.
BUT Balance is a requirement to implement strategies that are what makes a successful business blog. Balance has three aspects:
- You need to have one, and you also need to make sure that's not most of what's there…don't plaster your CTA all over the place!.
- Use only one CTA per post. If you have more than one, your reader is going to be confused as to what to do. It's likely he won't end up taking any action at all if you have more than one. Th only result you're likely to get is muddying your message if you put in more than just one.
- Always have one CTA…it can be to follow a link to get a free product or information. It can be encouraging purchase of a physical or digital product.
You're writing your blog and each individual post to help your reader with something that's going to benefit him…it's not just words for words sake. You write because you have solutions that will help your readers with specific needs…it's part of your job as an internet marketer to encourage him to get ahold of you solution. Work on having effective CTA's so you get the results you're looking for.
2. Use Excerpts With Read More…
Most blog posts, whether 300 words or 3000, require your reader to do some scrolling to get all your content. Keep in mind, you've got paragraphs, images, different sizes of your fonts.
An excerpt is a brief preview of what you're going to be saying in the whole post. Most readers search through for posts they want to read more, using the headings and excerpts they find in their searches.
That will be your meta description for the search engines…but even on your front page, you can have headings and excerpts to help your reader choose which of your posts he's interested in.
3. Use Social Media Buttons for Sharing
It's great to have the ones you use at the bottom or side of your post.
Here again, balance is needed…too many SM buttons can overwhelm your reader and detract from your content. If you have too many, he is more likely to skip any sharing of your post..No matter how much he liked your content! You want to make his experience great, not like work!
Pick only the major ones to use. Facebook, YouTube, Twitter, Google+ and Pinterest are the biggest and the ones that are trending. Stick with the top ones, and your posts will look cleaner and more inviting, too.
4. Use a Search Option in Your Sidebar
Make finding your posts and your content easy for your readers. Use of tags help them to find posts on topics they're interested in. They put the word or phrase in the search box on your blog, and your posts with that content come up for him.
If you have your Squirrly briefcase from your keyword searches, and you've picked your keyword (longtail keyword) from the list, so use the rest as tags…
5. High Visual Appeal
This is another area that calls for balance…I guess having an internet business really is a balancing act, isn't it?
Noone is going to be drawn to read a big block of words. You need visual appeal for your readers.
Using pictures is common on the internet… be smart about it! Use pictures that are relevant to your content and add to or emphasize a point you're making.
Other ways to have attractive visuals is with different font sizes, a few colors or bold lettering. I suggest not switching fonts or doing it only rarely. You'll risk having a post that's a mishmash and your reader will get lost or turned off…you'll lose delivery of your message, and your CTA.
6. Make Your Headline Stand Out
The headline needs to tell what's coming, or create some curiosity. Use visual enhancements to make it stand out…larger typeface, colors, bold.
It's what your reader is going to see. Very often a reader will first look at the Title, and then the excerpt if drawn. If he opens the post to read it, he'll often scan down to see some of what you have to say, hitting the highlights. Your Headlines are the highlights. If there's more interest, then he'll go back and read what you have to say.
You've probably done that, and can relate.
Knowing what makes a successful business blog comes from paying attention to what other successful bloggers do, finding the common traits a lot of them use, and then incorporating them into your blog.
7. Make It Fast
People online want fast results. They aren't willing to wait around for your post to load. If you're having speed issues, solve that right away! There are many plugins and other tools to help you keep track of your site speed and to make it faster. Find and use them!
Readers who aren't willing to wait around for a slow site will be off to your competitors not waiting around. Slow sites can lose you business!
8. Keep Your Sidebars Clean
People sometimes load up their sidebars with every shiny plugin they come across…take a look at yours. Keep it clean. Use only those that truly enhance your site and get rid of the others.
Please let me know what ideas you learned here, to make your blog a business success.