Do I Have to Turn Into A Techie?
I sure hope not! I really do want to know, what do I need to have a website?
I started building a blog-site. I am a baby-boomer.
I was not born with an IPhone in my hand like kids are today. Questions I asked, and you may be asking are:
- Do I have to turn into a techie?
- What am I going to require or want to have, to be successful online?
I've learned along the way. And I've had great teachers. BUT there is a lot to know. I am still learning every day.
The thing is, it is doable, even for non-techie me. I kept taking baby steps. And it works!
The reason it works is that I have great teachers who have helped me understand every single thing about what I was going to need to have a website, why I needed it, and what I could do with it. I got step by step guidance and training.
I learned to type when I was a child. That helps, of course. And I have had a computer since the 80's, so that helps, too.
Old-Style Computers Were Only Word Processors (Read: Typewriters)
Of course, the computer I had back then was really a superannuated word processor that cost about $3,000. Now my much less costly computer has so much more capability. Plus it has speed, and I type in actual words instead of DOS commands.
Anyone remember DOS? You've gotta be almost as old as I am to remember, I guess, but I am a babyboomer and there are an awful lot of us babyboomers!
About 15 years ago, I hired a web designer to build me a website. It took all kinds of techie knowledge of HTML and other fancy computer languages to do a website back then. Or at least that is what I understood and was comfortable with in those days. It all seemed kinda overwhelming, but I had a business and I needed a website. That design of a simple website cost me $2500.
What Else Did I Need Help With Back Then?
Then I had to write content, and he put it together for me on my site, with layout and illustrations. Back then, I had to pay a lot to answer, what do I need to have a website…not, not so much!
A whole lot less than the way it used to be! We have web designs that are all done, and range in cost from free to less than $50 for many of them. Certainly for ones that work for me. I am not (yet) a Fortune 500 company that needs an incredible website with extra capabilities. I wouldn't know what to do with one of those!
What I need is a website that looks pretty, that seems inviting. I have one I like. It wasn't hard to find.
I needed a host for my website and I had that initially through a webhosting company that gave training. They have great support if something doesn't work, which has happened to me in a minor way once in the past three months. They backed up my site daily, so I wasn't at risk of losing all my work. It was a good way to learn how to use WordPress effectively. I recommend just signing up for a training host for a few months, then switch over to A2 Hosting. And use those first months well, by getting every piece of the training they have for you…
An alternative is to go to YouTube, search “wordpress” and get your training there for zero cost and just start out with A2 for a lower investment.
A2 also has great support, daily backup AND few restrictions on what plug-ins you install…wait. Plug-ins????
I need to layout my content for my blogs.
You need to make a design…use of headlines, typefaces and images get reader attention.
It's kind of like when the company comes to put on kitchen countertops and they draw things out and make a paper layout to use as a guide to make what will fit.
It's an outline with all the headings and subheadings to help make sure you put together something that will be user-friendly to your readers.
I use WordPress for my blog. WordPress is another tool that has become so user-friendly that it's almost like using Word or just typing. It's easy. I'm sure there are details and features that I still have no idea about – YET. But that hasn't been a stopping point. I just incorporate new things I learn along the way.
Traffic Generation is Important for Readers to Find Solutions
I needed training on how to drive traffic to my blogsite. I got that, too, through my mentor Bo Tipton. Bo is amazing with his step-by-step balanced instruction. You can get the exact training I got by subscribing to the complete training for only $6.95 a month! Check out more about that here…
What kind of training have I gotten? Well, there's training in how to write good blogs. And then you get an assignment to practice. That helps to build your website. Content is important to attract and help our readers. And images. We have pixabay!
Training in SEO
When you ask, what do I need to have a website, the answer has to include SEO…
There is training in SEO, or Search Engine Optimization. The search engines, like Google, look for good content, that includes things like keywords and activity in taking care of your content.
Keywords are words that a reader might plug in to Google to try to find the information he or she wants. They have a problem or a challenge, and they want answers. Keywords help them find information on the internet that gives them answers.
Good use of keywords means it is more likely they will find your information instead or in addition to someone else's. I have two great sources for keyword help for best SEO…Squirrly, a free plug-in, with paid options, and Rival Keywords, a one-time purchase tool.
Use of Social Media
I got training from Bo in use of other outreach for traffic. Use of Social media sites like Facebook with its 2.2 Million monthly users who stay on FB for an average of 20 minutes every day is important to reach people. That's growing everyday, so by the time you read this, the number of users will be exponentially higher. You can read more about how to use Facebook here.
Coming in fast behind Facebook are other social media sites like Twitter, Google Plus, Pinterest, Linked In, Instagram, and YouTube. I recommend accounts on all of them. Squirrly is soon to offer a posting service for a low monthly fee that will cut your social media posting time down to minutes a month! I am a beta tester for it, and it is an awesome tool.
To use Social media the most effectively, you need to spend a fair amount of effort. I keep mine moderate, yet do what I need to. I usually seek out and comment on people who work in my niche and in internet marketing in general, and I make my own contributions. Squirrly has tools to help you find published articles and information for you to post to your pages, as well as easy post creation to link to your own website and products.
I generally spend only about 30 minutes out of my 4-6 hours of work each day on social media. When I make comments, I am sure to share who I am as a person, not only what I am writing about or about a product I want people to buy.
A central theme to everything I've learned, is that having an internet business is not selling stuff. It is about building trusting relationships with my readers as I help them with solutions for challenges they have searched about.
It is a whole lot easier than it used to be, back in the old days of the 80's! And so much less expensive.
I am able to stand on my own two feet, or ten fingers as the case may be, and make things happen, without hiring expensive ‘experts' to help me with my online business.
Check out the 1000 $ Project…you won't be sorry.
I wish you the best in your future business endeavors, whether online or other. Thanks for being here.