Being Share-Friendly on Social Media posts like Facebook, YouTube and Twitter can build your online authority in a huge way…
So What Does Being Share-Friendly on Social Media mean?
A share-friendly post is one that people who see like enough to want to share on their own pages and in their groups…When your posts – and links – get shared you get noticed more by the search engines for rankings, and by readers. People will come to seek out more of your information because they see you on the social outlets. That equals traffic- high quality, targeted traffic that is coming to you because they like what you have to say. That's the kind of traffic that's the best, the kind that will take action that translates into income for you.. Here are six tips for creating posts that will make you money with traffic. (By the way, have you seen this yet on Free Traffic?
1. Titles That Tantalize
The title is the first thing a reader sees…it either draws him to click to see what you have to say, or to move on. There's tons of options on social media…how you become one that gets looked at is by having captivating headings. Some of the best to think about are ones with some humor. Titles that arouse curiosity are good options too. The title needs to be relevant to your content…but not give it away. 60 characters or less is what to aim for, since that's the cutoff for many search engines. Anything more will get chopped off. A good title makes the reader want to click to find out what's behind it.
2. Meta descriptions
A meta description is a brief preview of the coming content for the rest of the post. Most search engines cut off after 230 characters and don't show partial words. That means being share-friendly on social media pays attention to having key and intriguing ideas in that meta description. It's what will get seen when a reader looks a bit more than the title. Usually your meta descriptions get generated automatically when you post…from your first sentences. Most often, you can edit this, and it's a good idea. That way, you can make sure you keep what folks are seeing first tantalizing enough that they want more. And they know others will, too, so they share it. A lot of people will browse through their google searches for a topic to see the titles and look at the meta descriptions. The ones that appeal, they will click on to look at more. Folks will share the title and meta description for info they find interesting, not the whole post. People like short…then the ones they want more of, they'll click and read.
3. Images That Captivate
Pictures speak…they tell a story, they create interest. Even as adults, we like picture books! Think when you're looking at a Facebook page..are you more likely to read something with a picture, or just text? An Image can put the brakes on for a page-scroller, so they stop and look. A picture makes your post stand out from the crowd of all the rest. Well-chosen images also help with what you're trying to convey with your words. Your communication will be better when its related to your content, and you'll get more clicks and more targeted traffic. They make your post more interesting and appealing…they shout out ‘Notice ME!' Your post comes alive with good pictures… They can be funny, or warm, or just illustrative of what you're saying. The draw of a good image works as long as it's relevant to your content. And it gets you shares. In fact, a lot of people don't want to spend the time or are just too lazy to find their own pictures, so they like to share the one's other people put up. HINT: use text to put your own website link on your picture…it's a way to spread your reach for no money, no effort. For more about how to do posts that go viral, see this product review.
4. Twitter Titles (And Hashtags)
(This next tip is is more about Twitter) Do you have an event coming…or a new release of a product? Think about adding a #hashtag as well as any names of people involved @username right in the title? When you do that, and people share your post on Twitter, your title will be included in Twitter's hashtag stream…that will give you a boost of visibility for your content that got shared.
Hashtags are becoming more and more useful and relevant on all the social media platforms.
They are like keywords that help people find topics of interest to them. Just as with keywords, using relevant and less ordinary hashtags will help you stand out, while using short ones like #love will just get lost in the maelstrom of internet posts.
A recent study found that using social sharing buttons on your website posts results in more sharing of posts than for those without the buttons… how much more, you may ask? The answer is, up to SEVEN time more sharing with buttons than without! Pretty impressive, right? So that says loud and clear, put the buttons on your posts!
You can set that up automatically by using this plugin: Social Media and Share Icons (Ultimate Social Media). Customize it, and your share buttons will be on every one of your posts. You'll be making it easy for folks to share your stuff, and the research says it works…really works. Attaching buttons to your blog posts, your articles, your landing pages…everything. Don't miss out!
Don't add buttons for every social media site that exists. It'll be cluttered, and spoil your image. Just use the majors..Facebook, YouTube, Twitter, Pinterest and Google Plus.
The biggest are Facebook, with YouTube growing. Twitter comes next. Pinterest and Google Plus are trending higher. I suggest you use these sites. If you don't, don't put the button there, of course! If you do a lot on Quora or LinkedIn, put those on. Just avoid overwhelming your readers or you'll defeat your purpose.
6. Good Content Only Please
One huge key idea in being share-friendly on social media is to make sure you have good content in your posts! Without that, you've got nothing. All fluff and no meat. No one's going to share it if you don't have good stuff to say! Learn 11 Facebook Traffic Secrets as revealed to me by my marketing guru…FREE eBook
Maybe I should put this first as #1!
If you do everything else I've written here, and your content is boring, or lacks good information…if it doesn't solve a problem or answer a question or expand consciousness in some way, why would anyone stick around to read it, never mind share it? Not going to happen, folks! On the other hand, if you put the rest of these tips together with good content, you're going to get shares…people will love passing it around. And that sharing will generate the kind of traffic you want for your business!