Learning how to use paid ads for your online business traffic is going to help your growth exponentially-
Figuring out how to increase traffic to your website is key to success online. I have a low-cost high-return solution to share with you.
Let's talk for a minute about “normal” brick and mortar businesses….Just like having a storefront made out of brick and mortar, traffic is everything with your online business.
Traffic is customers! For an online business, customers are our readers. For “normal” businesses, the customers often walk in the door.
With a brick and mortar business, have you heard “Location, Location, Location”?
If you are on a little-traveled side street, you will be hard to find. Your customers will have to find you because of your reputation, or your advertising. They will not find you easily by just driving by.
It's the same with our internet business…we need to learn how to get people to drive by and stop in, don't we?
Retail Franchises like McDonald's and Kinko's do a lot of research into traffic patterns when they choose locations. Have you ever noticed how there are usually several franchises in the same area or on the same strip of a main road? That is because the traffic studies support the location as being one that customers will find easily. And then they all benefit one another, as people looking for that product know they will find choices on that road.
In a similar vein, location counts with a service business, so there is parking for customers. Manufacturing businesses need pools of employees. Product shipping ease is looked into for some. Recently Amazon has done a nationwide search for its next big location, looking for every advantage to find it.
Even with superior locations and probable traffic counts, owners of retail businesses use advertising. Their franchises use ads. They even sponsor the Super Bowl and March Madness!
It makes sense that you as a business owner will want to learn how to use paid ads for your online business to fourish, yes?
You get the point, don't you? Traffic counts, for every retail business to succeed. Access to needed resources counts for every successful business.
How Do You Drive Traffic To An Online Business?
An online business does not get found by being in a great physical location, does it? You can operate your online business worldwide from anyplace in the world. As online marketers, we have 3.5 Billion potential customers around the globe, and growing! By 1 MILLION a day! WOW!
How do our customers find us? Using paid ads for your online business can be a big booster for you.
Our readers are our customers when we have a blog. Without them, there is no reason to exist.
What we do as bloggers is to identify a problem or challenge, offer a solution with its benefits to the reader, and invite them to take action on that solution. Pretty simple, really.
When a reader has a problem or challenge to be solved, we need to help them find us. They need to drive to our internet location, and stay awhile!
What Tools Besides SEO Do We Have Available?
OK, let me take a deep breath…SEO is Search Engine Optimization. When a reader does a search for an answer, through Google (2/3rds of the time!) or Bing or Yahoo, our solution needs to pop up for them to find us. That is one of our location devices in this business.
Lots is written, including on this blog, about optimizing SEO. It is important. It is free. It takes some hard work and dedication, and, let me repeat, it is free.
Another tool is paid ads. Paid! Ah yes. Driving traffic to your website is so important that this is one of the first investments in your business you should make once you have the basic tools in place.
Ah, did I really say that? Am I recommending investing in your business?
Well, the answer is YES. At the right time. Is it the right time for you?
Take this quiz…
- Do you have a blog with content, using keywords, your post real estate, and your activity online building your brand?
- Have you written an EBook as a free giveaway to build your list?
- Are you posting on Social Media, especially Facebook, every working day, to build your brand and your presence?
- That means, have you done the free stuff – which translates to the hard work?
- Have you set up an autoresponder campaign to respond to list subscribers? $17.95/month investment needed for this one, with real potential of getting it for free after a short period of time.
- Do you have the money available to invest $19.95 a month in your business? Again, you have the potential of having this for free, or even making money from it, if you take the steps above first!
- What kind of difference will 25,000 more impressions a month make to your business?
First things first!
Do not think buying paid ads is a substitute for doing the hard work! It is NOT a way to go, I say adamantly!
Paid ads are an add-on to help boost your blog. The blog has to exist first. You need to do all the groundwork to make them make sense.
They can help at the right time. They are NOT a replacement for the hard work to run your online business!
OK, you get my point. I do not want to con you into thinking there is a quick and easy way to make money online.
You could win a lottery, but what are the odds of that? Having an online business is not a luck game. It takes diligent, consistent, targeted work.
And then you can add Ads…
A Good Ad Service
I found a good one recommended by my personal business coach, who has 18 years in operating online businesses successfully! That's a lot of credibility in my mind!
It is called The Online Ad Network. TOAN.
The founders are the same folks who founded Traffic Wave, my top autoresponder recommendation. They know what they are doing, and they have the online longevity to prove it!
Unlike most online ad services, they aggressively place your paid ads for your online business in a lot of places. They have many categories of online services.
The fee is $19.95 per month, and buys you up to 31 ads! You design your own with their templates. There are videos to teach you clearly how to do it!
Besides using the templates for categories that they provide, you can do banner ads that appear throughout their system. I have had good results with a variety. I found a free service called Bannersnack that helps me design my banner ads. Canva is another. I design, then download and save to a file in my computer, then upload to TOAN. It is really easy to do.
Training? TOAN has videos to help you learn exactly what and how to do your ads.
Online service? TOAN is responsive to your questions. They will even consider new categories if you ask, but most often direct you to use the one they recommend for your niche.
Results? You get constantly streaming information on your impressions (# of times your ad appeared online), clicks (# of times your ad was clicked) and CTR (Click to Revenue). Over time you can test your ads, split test them, hone them for improvements. Each month, you click to renew the ads you want to run the following month.
BONUS: You Can Get It For Free, and Even Make It Into An Additional Income Stream
TOAN like Traffic Wave not only provides a really valuable service and fills a need for us as online business people, but it is set up so that you can recommend it to others to help them with their businesses. Just like I am doing with this blog.
If this is something that sounds like a good investment for you for your business, then go to TOAN through this link, and when you sign up, I will be paid an immediate commission. Not only that, but you will enter my downline. Once the first level of three is filled, the second level begins under those three, and keeps going for up to 10 levels. Take a look at the possibilities here.
The downline is not the reason for me – and I hope for you – to get involved with TOAN. The ads are the big benefit, when your website is ready. The downline is the Bonus.
Check it out! I think you will be impressed! Let me know what you think with comments below.