You can never have enough.
Leads that is. Here are 8 tips for effective emails that will help you build and keep your leads with your online marketing!
These days, email marketing is a staple in every business…even storefronts and restaurants. It's one of the best ways to keep your customers coming back for more, and to build your prospects for future business…
Just like with any tool, it's how you use it that makes the difference…take a hammer to hang a picture. If you smash your finger or put a dent in the wall, you're really not getting the job done the best way, are you?
I'd be remiss if I didn't make sure you check out this autoresponder. Get it free here for 30 days.
It's the same with your email marketing…you want your customers and prospects to stick with you…you want to grow your list…so that means you want your emails to be valued and read by them.
8 Tips for Effective Emails
I'm going to give you 8 tips to help grow your business with ongong email contact and marketing to your customers and to your pre-buyers.
1. Entice Them to Open Your Emails
You want to increase your open rates, right? And not be one of those that just gets deleted when it appears in your customer's inbox…
Giving the reason or benefit for reading your message has been shown to increase the open rate by as much as 50%!
It's the WIFM
How often have you gotten an email like this…
“Free Shipping for All Purchases $15 or over (This Week ONLY!)” or
“FREE Coupon for 20% Off Inside”
Have you found emails you get like that enticing? Do you open them? How often do you check out the offer?
So Tip #1 – put a benefit of your email content in your subject line. Even better, create some urgency about what you have to say – like limited time, or you can't do without this, or secrets revealed for the first time…
2. Limiting Your Font Usage
Unless you're a trained designer, it's best to limit the number of typefaces you use. Ideally 2-3 can work best.
Or just keep the same font throughout, and use bold or italics or larger sizes to create interest and variety in your email.
Too many different fonts can make your email cluttered…not reader-friendly.
Being cluttered can prevent your readers from finding your message…not the effect you're aiming for!
3. Use a Clear Call-To-Action
What you want your reader to do is called your Call-To-Action or CTA. To be effective with your email, it needs to be clear.
Have you heard of the phrase above the fold? One of the tips for effective emails is to have your CTA above the fold.
What that means is, when your reader opens your email, before he begins to scroll down at all, your CTA is there on the first look. Preferably in the opening few lines.
If not, it's likely more than 60% of your readers on any given day won't see your CTA…for whatever reason, they won't scroll to the bottom of your email. Maybe they're busy that day. Maybe they get a phone call.
Having your first CTA above the fold helps increase your results with your emails…and you need to have 1-3 more CTA's in the rest of your content.
If it's a lengthy email, one of the tips for effective emails is to include one or two more CTA's in the body of your email…if it's pretty short, then only one more as you sign off.
The sweet spots for your email are the top, middle and bottom to be most effective.
4. Watch the Width
How often have you looked at an email on your Smart Phone or Tablet, and you need to either scroll from side to side to see it, or reduce the text so you need a magnifying glass to see what it says?
You can avoid that by keeping your pixels between 550 and 650 pixels wide – not exceeding 700.
You want your reader to scroll down not sideways!
5. Include Your Company/Business Logo
Eye-tracking studies show that readers tend to scan the upper left of what they're reading to find a logo.
If you put a logo there, they're going to find it…you can get one designed for you for short money at Fivrr.com if you don't have one yet.
6. Use Autoresponders
Your autoresponder (I recommend Traffic Wave- here's some reasons why!) comes in really handy in a number of ways…
One is that sometimes someone signs up for information, and then forgets that they did…you can send them emails reminding them they asked for your information. By the way, it's good to give them a thank-you present for signing up, and you can set that up with Traffic Wave, too.
Another is avoiding spamming by using a double opt-in, a standard at Traffic Wave.
That means when someone says they want something and gives you their name and email, they get a quick brief email so they can confirm the request…then they get the info and get on your list.
7. Theme Congruency
When you're inviting someone to join your list, you have an ad or a blog or a splash page. They click on that, and go to a landing or capture page that tells them more about what they're going to get and why it's going to benefit them. Then the confirming email for the double opt-in, then what they're getting…
Maintaining a similar look with these is called theme congruency. It keeps your reader comfortable that they're on the track they chose.
The same with your emails…maintain the congruency from one to another. If you use a logo, use it on all of them. Use your sign-on and sign-off consistently. Stick with your font, and your layout.
That way, what they get from you will feel consistent and comfortable…being congruent builds trust.
8. Test Your Emails Out
One way is to get your friends to subscribe to your email series and give you their feedback. Honest feedback. You're looking for them to give you tips for effective emails, not empty accolades!
Questions you might ask them…
- Do you relate to what I'm saying?
- Do you find it inviting?
- Can you see the action I'm asking you to take?
Their feedback can help you edit for more effectiveness in your emails.
Another is to use your tracking tools…you'll find them in Traffic Wave. You can see what landing pages are working…what emails are getting opened.
Let me know how these tips help…share any tips you've found that work for you! We're all learners, all looking to be the most effective possible with our businesses!